Live prototypeFitnessFictional business · Cardiff

Gym & Fitness Studio Website Demo

A high-energy gym site with a weekly class timetable, membership options and a free-trial call to action.

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Screenshot of Ironhouse Strength Co (Gym & Fitness Studio Website Demo)

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iPrototype for a fictional business. Ironhouse Strength Co, its people, prices, reviews and contact details are invented placeholders; forms in the demo are simulated and send nothing. Phone numbers use Ofcom's reserved drama range.

Industry context

The problem this concept explores

People join gyms on a specific day for a specific class. If the timetable is an image or a PDF, it is unreadable on mobile and invisible to search — and the visitor leaves without a reason to come in.

Ironhouse explores a bold, typographic design with a live HTML timetable, membership comparison and a BMI utility that adds a small piece of interactive value. The free trial is the only commitment asked for.

Gyms convert on the timetable and the first session. These concepts explore an interactive class timetable, membership comparison and a lightweight BMI utility that gives visitors a reason to stay on the page.

Features demonstrated

Weekly timetable
Classes by day and time in real HTML, readable on any device.
Membership comparison
Plans laid out side by side with what each includes.
BMI utility
A small, honest calculator that keeps visitors engaged.
Training footage
Licensed gym footage in a scroll-driven showcase.

Best practice

What a great gym website needs

Full fitness guide

A timetable in real HTMLReadable on a phone, filterable by day, and indexable — never an image.
Membership options side by sideShow what each plan includes and whether there's a contract.
A low-commitment first stepA free session or trial week is easier to say yes to than a membership.
Coaches and specialismsPeople join coaches as much as gyms.

Responsive screenshots

Desktop and phone, captured from the live page.

Ironhouse Strength Co demo, desktop view, video showcase section — Desktop · showcase reel

Ironhouse Strength Co demo, desktop view, services section — Desktop · content sections

Ironhouse Strength Co demo, mobile view — Mobile · 390px

Technology overview

How this page is produced

The page is rendered on demand by the studio's template engine from a handful of parameters — template, business name, city and phone. No per-site build or database record exists.

Read the engine case study

Template: fitness
Stack: Template engine (vanilla JS) · Cloudflare Workers · Edge image & video proxy · Scroll-driven CSS motion
Rendering: Edge, on request
Media: Licensed footage via allow-listed proxy
Forms: Simulated — nothing is sent
Indexing: Demo pages are noindex